The state of branded keywords in paid search

BrandVerity® recently examined the brand keywords of over 250 popular, consumer-facing U.S. brands for their Q4 2015 report The State of Branded Keywords in Paid Search. The results show how many brands are targets for trademark infringers who bid on and use brand keywords to lead consumers to their imposter sites through paid search results.

BW_Branded-Keywords-Q4-2015Many of these infringing advertisers do not compete directly with the trademark owner; rather, they move traffic to their own websites where they receive compensation for ads they serve. But any traffic that is diverted from your brand’s website can translate into permanently lost revenue. Only an automated brand monitoring solution can give you a clear picture of how your brand is being targeted on different search terms, search engines, and at different times of day.

Webinar Replay: Key insights from ICANN 55

If you missed our recent webinar summarizing key insights from the ICANN 55 meeting in Marrakech, it is now available for replay. WebinarReplay_ICANN55In this presentation, CSC®’s director of Policy and Industry Affairs, Gretchen Olive, brings you a summary of the latest domain name and brand protection developments from ICANN 55, including: –The status of the New gTLD Program (Rounds 1 and 2) –The IANA Functions Stewardship Transition –Other topics of critical interest to brand owners everywhere