How to build a bigger website – subdomains or subdirectories? Part 1

Subdomains or subdirectories? We’re often asked about the relative merits of these two approaches when developing a website. In the first of a two-part series, CSC’s Trung Tran examines the pros and cons of each one for marketing and promotion.

Season’s greetings from CSC Digital Brand Services

Happy holidays to all our customers and readers of Digital Brand Insider. Join us to take a virtual holiday trip around the CSC world.

New gTLD Utilization Report December 2014

By Vincent D’Angelo With the latest on trends in New gTLDs, CSC’s December New gTLD Utilization Report also features an “alternative top ten” which benchmarks the utilization of the new TLDs against the globally popular .com. Using the New gTLD…

Managing a global digital brand portfolio today

By Vincent D’Angelo You don’t need to be an Internet business to do much of your business online. Every company needs a stable digital presence to engage with customers, vendors, partners and employees.  If you don’t have an enterprise-wide digital…

Tackling the high costs of counterfeits – new service from CSC

Effective monitoring and swift enforcement is the only way in the battle against rogue traders Counterfeit goods could be costing brand owners $250 billion a year, according to the Organization of Economic Cooperation and Development (OECD). And figures from US…

CSC Digital Brand Services acquires IP Mirror

Singapore-based company is a leading provider of brand protection services in Asia-Pacific region. CSC is a worldwide leader in providing digital brand services to brand owners, including more than half of the 100 Best Global Brands (Interbrand®). Acquisition enhances CSC’s…

Counterfeiters in Today’s Digital Marketplace – How to detect and stop online counterfeiting (Recording)

Is your brand threatened by online counterfeiters and gray market suppliers? If so, you’re not alone. In 2009, the estimated value of cross-border counterfeit and pirated goods was $250 billion. The 2015 value is projected to be a whopping $1.77…

About the POODLE vulnerability

Recently Google security researchers discovered a flaw in the Secure Sockets Layer (SSL) 3.0 cryptography protocol (SSLv3) that, given the right conditions, can be used to intercept encrypted data. Attempts to exploit this flaw are called POODLE (“Padding Oracle On Downgraded Legacy Encryption”) attacks.…

Announcing CSC’s Bi-Monthly New gTLD Utilization Report

By Vincent D’Angelo With over 200 launches scheduled in the coming months, the New gTLD program is gaining momentum fast. One of the key questions that online marketers face is how New gTLDs will impact consumer behavior, search and SEO.…

Urgent checks needed on digital certificates

Industry shift to new password hashing algorithm will affect all SSL certificates: you need to act now. The browser industry has announced that it will soon cease to recognize digital certificates that use the SHA-1 password hashing algorithm as secure.…