Is your mobile app strategy charming or alarming?

Mobile apps represent the fastest-growing digital brand space. Recently, brand owners around the world joined the CSC Digital Brand Services webinar “Charming or Alarming: Your Brand’s Mobile Presence” to discover the size of the opportunity and the nature of the…

Protecting your brand on the social web

By making it possible to interact and collaborate on a massive scale, the social web has transformed the way we work online. But this also puts brand owners at greater risk of IP infringement than ever. Social networks, apps and…

Trademarks – the hot topic for 136 years

We’re just weeks away from the annual congregation of trademark experts. This year Hong Kong hosts the International Trademark Association meeting. And it’s the first – as well as being the 136th. This is the first time the association will…